NPTEL Global Marketing Management Week 1 And 2 Assignment Answers 2025
1. The term global epitomizes both ____________ and _______________.
A. The competitive pressure and shrinking market opportunities
B. The competitive cooperation and expanding market opportunities
C. The competitive pressure and expanding market opportunities
D. The competitive cooperation and shrinking market opportunities
✅ Answer: C
Explanation:
Globalization refers to growing competitive pressure due to global integration and expanding market opportunities as businesses gain access to new international markets.
2. Young people jogging in Nike shoes (an American product made in China), listening to Coldplay (British Rock Band) on Apple’s iPod (American product) in cities worldwide exemplify:
A. Convergence
B. Divergence
C. Both Convergence and Divergence
D. Neither Convergence nor Divergence
✅ Answer: A
Explanation:
This represents convergence as people across different cultures adopt similar lifestyles, products, and values—a hallmark of globalization.
3. According to the Theory of Absolute Advantage, which of the following is NOT an acquired advantage?
A. Product technology
B. Labour force
C. Process technology
D. Both Labour force and Process technology
✅ Answer: B
Explanation:
The labour force is considered a natural advantage (e.g., skilled, cheap, or abundant labor), not an acquired one like technology, which is developed or learned.
4. Which theory suggests that a country should excel in producing and exporting products that use its abundant and cheaper factors of production?
A. Theory of Absolute Advantage
B. Theory of Comparative Advantage
C. Factor Endowment Theory
D. Porter’s Diamond Model
✅ Answer: C
Explanation:
Factor Endowment Theory (Heckscher-Ohlin theory) emphasizes that countries will export goods that use their abundant and inexpensive factors (like land, labor, or capital) efficiently.
5. Which are key economic variables considered for determining a country’s economic freedom?
A. Trade policy
B. Taxation policy
C. Government consumption of economic output
D. All of these
✅ Answer: D
Explanation:
Economic freedom is measured through factors like trade openness, tax burden, regulatory efficiency, and government spending.
6. ______________ refers to the productiveness of a country, represented by its firms’ domestic and international capacity.
A. Country competitiveness
B. Economic competitiveness
C. Economic freedom
D. None of these
✅ Answer: A
Explanation:
Country competitiveness measures how efficiently a nation’s businesses produce goods/services domestically and internationally.
7. Conditions for Patentability include(s):
A. Novelty
B. Non-obviousness
C. Utility
D. All of these
✅ Answer: D
Explanation:
To be patentable, an invention must be new (novel), not obvious, and useful (have utility).
8. Which of the following is a closely guarded secret related to the production process?
A. Trade secret
B. Patent
C. Copyright
D. Trademark
✅ Answer: A
Explanation:
Trade secrets include confidential business info (like formulas or processes) that provide a competitive edge and are not publicly disclosed.
9. When countries abolish tariffs and trade barriers among themselves, it is called a:
A. Customs union
B. Free trade area
C. Common market
D. Economic and political union
✅ Answer: B
Explanation:
A Free Trade Area allows members to trade freely among themselves without tariffs, but each country maintains its own trade policies with non-members.
10. Which of the following is NOT an example of a multinational corporation (MNC)?
A. Nike
B. Coca-Cola
C. Swiggy
D. Wal-Mart
✅ Answer: C
Explanation:
Swiggy is an Indian food delivery startup operating mostly domestically, unlike MNCs like Nike or Coca-Cola, which operate in multiple countries.
NPTEL Global Marketing Management Week 2 Assignment Answers
1. In 1969, the IMF created ______________, which are special account entries on the IMF books designed to provide additional liquidity to support growing world trade.
Options:
A. Special drawing rights
B. Special legal rights
C. Special finance rights
D. Special management rights
✅ Answer: A – Special drawing rights
Explanation:
Special Drawing Rights (SDRs) were created by the International Monetary Fund (IMF) to supplement member countries’ official reserves and provide liquidity for global trade.
2. Which of the following currency is NOT considered while determining the value of special drawing rights?
Options:
A. European Union’s Euro
B. British Pound
C. Russian Ruble
D. Japanese Yen
✅ Answer: C – Russian Ruble
Explanation:
The SDR basket currently includes USD, Euro, GBP, JPY, and CNY. The Russian Ruble is not included.
3. Unilateral transfers are done by __.
Options:
A. Government
B. Private individuals
C. Private institutions
D. All of these
✅ Answer: D – All of these
Explanation:
Unilateral transfers include remittances, aid, and gifts which can be done by governments, individuals, or institutions without expecting any return.
4. Direct investment is recorded in which part of the balance of payment?
Options:
A. Current account
B. Capital account
C. Official reserves
D. Both the current account and capital account
✅ Answer: B – Capital account
Explanation:
Direct investment (like FDI) is a long-term investment and is recorded under the capital account of the Balance of Payments (BoP).
5. According to the text, culture is __________________.
Options:
A. Learned, interrelated and shared
B. Learned, interrelated and mixed
C. Learned, interrelated and empty
D. Learned, interrelated and passive
✅ Answer: A – Learned, interrelated and shared
Explanation:
Culture is a learned system of values and norms that are shared by members and interlinked with many aspects of social life.
6. A culture can be defined by national borders (especially when natural barriers isolate the country). An example would be ______________.
Options:
A. The United States
B. Canada
C. Mexico
D. Taiwan
✅ Answer: D – Taiwan
Explanation:
Taiwan, being an island, is geographically and culturally distinct, often seen as a self-contained culture influenced by natural separation.
7. Wal-Mart selling its 85 German stores to its German rival Metro in July 2006 after many years of sustained losses is an example of the failure of which of the following:
Options:
A. Product policy
B. Price policy
C. Distribution policy
D. All of these
✅ Answer: C – Distribution policy
Explanation:
Wal-Mart failed primarily due to misfit with local distribution channels, labor practices, and cultural norms in Germany, which affected its distribution model.
8. In _____________, advertising uses more copy, factual data, and reasoning.
Options:
A. Collectivist cultures
B. Individualist cultures
C. Low-context cultures
D. High-context cultures
✅ Answer: C – Low-context cultures
Explanation:
In low-context cultures, like the US or Germany, communication is explicit and direct, so ads tend to use more factual and detailed content.
9. Following are the forms of government on the basis of ideology, EXCEPT__________.
Options:
A. Communism
B. Socialism
C. Capitalism
D. Nationalism
✅ Answer: D – Nationalism
Explanation:
Nationalism is a political sentiment or movement, not a form of government. The others represent economic or ideological governance models.
10. MITI stands for _____.
Options:
A. Ministry of International Travel & Industry
B. Ministry of International Trade & Industry
C. Ministry of International Tourism & Industry
D. Ministry of International Testing & Industry
✅ Answer: B – Ministry of International Trade & Industry
Explanation:
MITI was Japan’s powerful government agency that played a key role in guiding industrial growth and trade policy during the post-war economic boom.