NPTEL Marketing Management – I Week 1 And 2 Assignment Answers 2024
1. Which of the following is NOT a condition for an exchange potential in marketing?
Options:
A. There must be at least two parties.
B. Each party is obligated to accept the exchange offer.
C. Each party has something that might be of value to the other party.
D. Each party is capable of communication and delivery.
✅ Answer: B
📝 Explanation: For a valid exchange, participation must be voluntary. No party is obligated to accept the offer; the decision must be based on mutual agreement and value.
2. Arjun is planning to buy a new smartphone…
Options:
A. High-end smartphone with premium price
B. Budget smartphone with basic features
C. Smartphone with unique design but average functionality
D. Smartphone with good battery life and performance at a reasonable price
✅ Answer: D
📝 Explanation: Option D offers a balance of functional benefits and cost-efficiency, aligning with Arjun’s value preferences.
3. Kumar manages a team…
Options:
A. Sales-oriented process with aggressive tactics
B. Marketing process focusing on customer value
C. Sales-oriented process with discounts
D. Marketing process with short-term goals
✅ Answer: B
📝 Explanation: The manager advocates a marketing approach by emphasizing understanding customer needs and building brand value for long-term success.
4. Which of the following steps…
Options:
A. Business Analysis
B. Targeting
C. Positioning
D. Segmentation
✅ Answer: D
📝 Explanation: Segmentation is the step where the market is divided into groups based on similar needs, behaviors, or characteristics.
5. Which of the following was a key factor…
Options:
A. Transportation need of all family members
B. High-speed performance in rural areas
C. Preference for larger motorcycles
D. Advanced racing technology
✅ Answer: A
📝 Explanation: Honda identified that a family-friendly, multi-use vehicle like the Activa addressed the daily transportation needs of all family members.
6. Services Marketing Triangle…
Options:
A. External Marketing
B. Interactive Marketing
C. Internal Marketing
D. Promotional Marketing
✅ Answer: C
📝 Explanation: Internal Marketing prepares and trains employees to deliver promises made during external marketing campaigns.
7. Taj Mahal Palace Hotel’s marketing strategy…
Options:
A. Aggressive advertising
B. Operational excellence and exceptional service
C. Competitive pricing
D. Promotional offers
✅ Answer: B
📝 Explanation: The Taj Mahal Palace Hotel emphasizes service excellence and operational quality to differentiate itself in the hospitality industry.
8. A company has shifted strategy…
Options:
A. Holistic Marketing
B. Production Focus
C. Product Concept
D. Selling Concept
✅ Answer: A
📝 Explanation: Holistic Marketing integrates market research, product development, and customer engagement, representing a comprehensive marketing strategy.
9. Market orientation in an organization…
Options:
A. Generating and acting on market intelligence
B. Focusing on production efficiency
C. Aggressive sales tactics
D. Product-focused strategy
✅ Answer: A
📝 Explanation: A market-oriented company generates insights, shares them across departments, and responds proactively to customer needs.
10. EcoTech Solutions’ green initiative…
Options:
A. Regulatory compliance
B. Environmental concern
C. Meeting customer/stakeholder sustainability expectations
D. Sustainable production integration
✅ Answer: C
📝 Explanation: The primary focus is on meeting stakeholder expectations and showcasing a brand image committed to sustainability.
NPTEL Marketing Management – I Week 2 Assignment Answers
1. Which of the following value disciplines focuses on providing the best total solution to meet individual customer needs through personalized services and long-term relationships?
Options:
A. Customer Intimacy
B. Operational Excellence
C. Product Leadership
D. Cost Leadership
✅ Answer: A
📝 Explanation: Customer Intimacy emphasizes tailoring products and services to fit individual customer needs, building strong, lasting relationships through personalization and responsiveness.
2. A new tech startup has developed a unique software product…
Options:
A. Pure Competition
B. Oligopoly
C. Monopoly
D. Monopolistic Competition
✅ Answer: C
📝 Explanation: Since the startup holds exclusive control due to patents and high barriers to entry, it operates in a monopoly, where one firm dominates the market.
3. A company in a highly competitive industry is concerned about supplier power…
Options:
A. Increase investment in marketing
B. Develop alternative sources of supply
C. Focus on customer retention
D. Implement a cost-leadership strategy
✅ Answer: B
📝 Explanation: According to Porter’s Five Forces, reducing supplier power is best done by finding or developing alternative sources, lowering dependency on dominant suppliers.
4. BCG Matrix product portfolio classification…
Options:
A. Smartphone as a Star, Laptop as Cash Cow, VR headset as Question Mark, Fitness tracker as Dog
B. Smartphone as Question Mark, VR headset as Cash Cow…
C. Smartphone as Star, VR headset as Dog…
D. Smartphone as Star, Laptop as Cash Cow, VR headset as Star…
✅ Answer: A
📝 Explanation:
- Smartphone: High growth, competitive market → Star
- Laptop: Mature, high share → Cash Cow
- VR Headset: Niche, slow growth → Question Mark
- Fitness Tracker: Declining sales and growth → Dog
5. Which company represents Porter’s Differentiation strategy?
Options:
A. IKEA
B. Tesla
C. Metro Cash and Carry
D. McDonald’s
✅ Answer: B
📝 Explanation: Tesla uses innovation and advanced technology to create unique products, which aligns with Porter’s Differentiation strategy.
6. Which level of strategy focuses on overall direction and industry/market competition?
Options:
A. Marketing Strategy
B. Manufacturing Strategy
C. Corporate Strategy
D. R&D Strategy
✅ Answer: C
📝 Explanation: Corporate Strategy involves decisions about which markets or industries to compete in, shaping the organization’s overall direction and scope.
7. Which PESTEL component includes regulations, trade policies, and political stability?
Options:
A. Economic
B. Social
C. Technological
D. Political
✅ Answer: D
📝 Explanation: Political factors in the PESTEL framework include government regulations, political stability, and trade policies that impact business operations.
8. What type of competitor enters a market from another industry?
Options:
A. Direct Competitors
B. Indirect Competitors
C. Local Competitors
D. Cross-over Competitors
✅ Answer: D
📝 Explanation: Cross-over Competitors originate from different industries but enter new markets where their offerings overlap with existing businesses.
9. Which barrier to entry involves significant startup investment?
Options:
A. Capital Requirements
B. Lack of Product Differentiation
C. Access to Distribution Channels
D. Buyer Switching Costs
✅ Answer: A
📝 Explanation: Capital requirements refer to the high financial investment needed to enter an industry, which acts as a major barrier for new entrants.
10. What is the main purpose of a Criteria Matrix?
Options:
A. List options without evaluation
B. Systematically compare options using predefined criteria
C. Create visual outcomes
D. Collect subjective opinions
✅ Answer: B
📝 Explanation: A Criteria Matrix helps in evaluating and comparing alternatives based on objective and pre-established criteria to support decision-making.