NPTEL Marketing Research and Analysis Week 1 And 2 Assignment Answers 2024
1. What is the primary goal of marketing research?
Options:
A. To sell products
B. To understand consumer needs and preferences
C. To design advertisements
D. To increase market share
✅ Answer: B
📝 Explanation: The primary goal of marketing research is to gain deep insights into consumer behavior, needs, and preferences to make informed marketing decisions.
2. Marketing Research is a function that links the marketers and the Customers through:
Options:
A. Information
B. Product offering
C. Demonstration
D. None of these
✅ Answer: A
📝 Explanation: Information acts as the critical link between marketers and customers, enabling businesses to understand and meet customer expectations effectively.
3. Marketing Research helps in:
i. Identifying & defining market opportunities and problems
ii. Monitoring marketing performance
iii. Generating, refining & evaluating marketing actions
Options:
A. i & ii only
B. i & iii only
C. i, ii & iii
✅ Answer: C
📝 Explanation: Marketing research supports all three functions: problem/opportunity identification, performance monitoring, and evaluation of marketing strategies.
4. Which step typically comes first in the marketing research process?
Options:
A. Data collection
B. Defining the problem
C. Analyzing data
D. Reporting the findings
✅ Answer: B
📝 Explanation: The first and most critical step in marketing research is defining the problem to ensure the research focuses on the right questions and objectives.
5. Which of the following is an example of secondary data?
Options:
A. Surveys
B. Focus groups
C. Sales reports
D. In-depth interviews
✅ Answer: C
📝 Explanation: Sales reports are previously collected internal data, hence categorized as secondary data, unlike primary data collected directly through surveys or interviews.
6. Segmentation research, product research, distribution research are examples of:
Options:
A. Problem Identification Research
B. Problem Solving Research
C. Both
D. None
✅ Answer: B
📝 Explanation: These are part of Problem Solving Research, which helps in making effective marketing decisions regarding product, place, and target market.
7. Which of the following could be good sources of identifying a research problem?
i. Personal experience
ii. Critical review of literature
iii. Folklores
iv. Field Experience
Options:
A. i, ii & iv
B. ii & iv
C. i & iv
D. i, ii, iii & iv
✅ Answer: A
📝 Explanation: Personal experience, literature reviews, and field experience often reveal practical problems and research gaps that can become the focus of a study.
8. What is the primary purpose of descriptive research?
Options:
A. To predict future trends
B. To explore new markets
C. To establish causality
D. To describe characteristics of a population or phenomenon
✅ Answer: D
📝 Explanation: Descriptive research aims to describe the characteristics of a market or target group, often using surveys, observational methods, or existing data.
9. Which of the following is NOT typically associated with qualitative research?
Options:
A. Focus groups
B. Surveys
C. In-depth interviews
D. Ethnography
✅ Answer: B
📝 Explanation: Surveys are usually quantitative tools used for collecting large-scale, structured data, whereas the rest are qualitative research methods.
10. Which of the following is NOT a type of marketing research?
Options:
A. Descriptive research
B. Experimental research
C. Product research
D. Operational research
✅ Answer: D
📝 Explanation: Operational research is related to process optimization and decision-making in operations, not directly tied to marketing research, which focuses on market dynamics and customer behavior.
NPTEL Marketing Research and Analysis Week 2 Assignment Answers
1. Which qualitative research method involves a one-on-one conversation between the researcher and the participant?
Options:
A. Focus Group Discussion
B. Case Study
C. Depth Interview
D. Projective Technique
✅ Answer: C
📝 Explanation: A Depth Interview is a one-on-one, unstructured or semi-structured conversation designed to explore a participant’s thoughts, feelings, and motivations in detail.
2. Which technique is used to uncover underlying motivations, beliefs, attitudes and feelings?
Options:
A. Projective Technique
B. Focus Group Discussion
C. Depth Interview
D. None of the Above
✅ Answer: A
📝 Explanation: Projective Techniques use indirect questioning methods like word association, sentence completion, and role-playing to reveal hidden feelings and subconscious motivations.
3. A detailed analysis of a particular individual, group, or event is known as:
Options:
A. Depth Interview
B. Focus Group Discussion
C. Case Study
D. Projective Technique
✅ Answer: C
📝 Explanation: A Case Study involves an in-depth and detailed examination of a subject (such as an individual, group, or event), often over a period of time.
4. Which research design aims to describe the characteristics of objects, people, groups, organizations, or environments?
Options:
A. Exploratory Research Design
B. Causal Research Design
C. Descriptive Research Design
D. Experimental Research Design
✅ Answer: C
📝 Explanation: Descriptive Research Design is used to describe the characteristics of a population or phenomenon, often through surveys and observational methods.
5. Data collected firsthand by the researcher for the specific purpose of the study is called:
Options:
A. Secondary Data
B. Primary Data
C. Tertiary Data
D. Archival Data
✅ Answer: B
📝 Explanation: Primary Data is original data gathered directly by the researcher for a specific research purpose, such as through surveys, interviews, or experiments.
6. Which of the following is an example of secondary data?
Options:
A. Data from a survey conducted by the researcher
B. Information from government publications
C. Observations made during field research
D. Responses from depth interviews
✅ Answer: B
📝 Explanation: Government publications are a form of secondary data, as they are pre-existing data collected by others for a different purpose.
7. Which scaling technique involves respondents comparing two or more objects directly?
Options:
A. Non-comparative Scaling
B. Likert Scale
C. Semantic Differential Scale
D. Comparative Scaling
✅ Answer: D
📝 Explanation: Comparative Scaling techniques ask respondents to compare two or more items directly, such as in paired comparisons or rank order methods.
8. The Likert scale is an example of which type of scaling?
Options:
A. Comparative Scaling
B. Non-comparative Scaling
C. Projective Technique
D. Nominal Scaling
✅ Answer: B
📝 Explanation: The Likert Scale is a non-comparative scaling technique where respondents indicate their level of agreement with statements on a scale, such as 1 to 5.
9. Which of the following is an advantage of secondary data?
Options:
A. Always up-to-date
B. Tailored to the researcher’s needs
C. Cost-effective and time-saving
D. Guaranteed high quality
✅ Answer: C
📝 Explanation: Secondary data is cost-effective and quick to obtain since it has already been collected, although it may not always be specific or current.
10. In which research method do participants interact with each other while discussing a topic?
Options:
A. Depth Interview
B. Focus Group Discussion
C. Case Study
D. Secondary Data Analysis
✅ Answer: B
📝 Explanation: A Focus Group Discussion involves a group of participants discussing a topic under the guidance of a moderator, encouraging interaction and idea sharing.